Youtube Content Create

Jihong Lee (Ally)

 Digital Marketing Specialist

contact : honghonglife@naver.com

Core competencies   

                                                             

- Advanced understanding of performance marketing (SEM, SEO, Paid Social and Display)

- A variety of work experiences related to digital marketing and PR through influencers, native ads

- Advanced project execution capabilities (social media campaigns, including photo shoot and video creation)

Professional Experience

The Shore Jeju : 2019 ~ 2020

Marketing Communications Manager

  • Hotel rebranding experiences including pre-opening

  • Managed all marketing channels and prepared all marketing communications for the hotel and outlets

  • To build up brand image and awareness through integrated communication strategy, set up and execution in charge of media creative

  • Manage yearly, monthly activity calendar with IMC

  • Viral marketing through blogs, SNS, B2B collaboration for Improve brand awareness

  • Organized SNS marketing with 100 + influencers and produced social contents.

  • Partnership marketing – Credit card companies and brands

Hyatt Regency Jeju : 2019

Assistant Manager of Marketing Communications (in charge of PR Manager)

  • Hotel debranding

  • Managed all marketing channels and prepared all marketing communications for the hotel and outlets

  • Organize collaboration Kim young ha writer’s room PKG

  • Plan and execute events including PR, customer, social influencers, VIP events and consumer events to promote customers experience of the Hotel

  • Public Relations – Monthly newspapers and magazines

  • Partnership marketing – Credit card companies and brands

  • Develop local creating shared value (social) activity program and contents to enhance customer’s engagement to our recycling program

 

 

 

 

Hotels.com : 2016 ~ 2019 (Hong Hong Life & SW Square)

 

Hong Hong Life (Expedia digital marketing vendor) 2017 – 2019

CEO & Creative Director

 

  • Managed official ‘Hotels.com’ SNS page including Facebook, Kakao, Youtube

  • ‘Analyzed contents performance and customer insight

  • ‘Hotels.com’ Youtube video contents strategic planning & filming

  - Korea, Japan, Taiwan, Thailand, Vietnam, Sri Lanka hotels and travel attractions

  • ‘Hotels.com’ photograph and blog contents create

  - China, Japan, Maldives, Thailand hotels and travel attractions

  • Created branded contents and handled communication with influencers

 

SW Square (Digital Marketing Agency) 2016 – 2017

Marketing & Account Executive

  • ‘Hotels.com’ SEO & social media contents marketing strategic planning & paid ads

  • ‘Hotels.com’ official blog strategic planning, contents create, SEO for organic strategy

  • ‘Hotels.com’ Youtube & Naver TV video contents strategic planning & filming

  • Measure performance of digital marketing efforts using a variety of Web analytics tools

  • Acquire insight in online marketing trends and keep strategies up-to-date

Linkazia Korea (Travel App, start-up) 2015 ~ 2016                                               

 

Producer

  • ‘TABI’ Travel App planning and 2,000 travel spot and course contents create

  • Created weekly trend report on SNS and app market, cooperated with the contents team for new app services

  • Analyzed internal data and planned action to improve service

  • Analyzed user data to improve user experience & revenue

 

 

Design Wedding : 2014 ~ 2015

Marketing Manager

 - Brand Marketing & Strategy Planning

  • Manage yearly, monthly activity calendar with IMC

  • Manage all digital initiatives including brand owned digital channel - SNS management (Brand Facebook, Instagram, Blog) and strengthen blog marketing

  • Partnership marketing with affiliate such as wedding studio, wedding dress, Make-up brands management

  • Wedding fair planning & advertising (4 times a year)

  • Executing advertisements on monthly magazines

  • Management Kim Hwan announcer wedding promotion

Etc : Travel agency, Hotel, Insurance Company, Hospital and so on.

Digital Content Create & Press Releases

 

 

 

 

 

 


 

스크린샷 2020-02-04 오후 5.27.33.png

Click on the image

- 'The Shore Jeju' Rebranding Interview Article

스크린샷 2020-02-05 오전 7.10.13.png

Facebook Content Create

'Hotels.com Busan video content' for 4 Asia countries

'Hotels.com Multi image contents' for 4 Asia countries

Find the wrong picture contents

'Hotels.com Bangkok video contents' for 4 Asia countries

'Hotels.com Taiwan video contents' for 4 Asia countries

Youtube Content Create

- 'Hotels.com 10 Sri Lanka video contents' for Global (2018, Jul)

'Hotels.com 10 Vietnam video contents' for Korea (2018, Apr)

- 'Hotels.com 10 Busan video contents' for Korea (2017, Oct)

- 'Hotels.com 3 Bangkok video contents' for 4 Asia countries (2017, Aug)

- 'Hotels.com 3 Taiwan video contents' for 4 Asia countries (2017, Jul)

- 'Hotels.com 21 Jeju Island video contents' for Korea (2017, May)

- 'Hotels.com 18 Osaka video contents' for Korea (2017, Apr)

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